Experience in the use of databases in both mass and targeted direct marketing campaigns.

1-2 years marketing experience but not strictly in event marketing.

Marketing qualification is advantageous.

registration, press office, research, placement of branding and materials sales stand).

Provide onsite support to ensure the smooth running of marketing related activity (i.e.

Support the implementation of research projects to review customer satisfaction and identify portfolio developments.

PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).

Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.

Become an expert in salesforce - identify marketing opportunities and utilise data.

Lead copy writing, design and production of delegate marketing materials, and emails.

Manage the exhibitor promotional campaign and contribute to campaign strategy.

Utilise and manage digital tools (i.e., App, survey tool) to enhance campaigns.

Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations.

Maintain event website, apply SEO knowledge, and recommend ways to enhance user journey.

Create and issue promotional electronic newsletters (HTML & Text) become an ‘expert’ in what constitutes an effective email campaign.

Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.

This role works closely with the event’s exhibition sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions. However, if it is a mega event, it will be only one. He/she will typically be assigned two events. The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity. Using traditional and innovative marketing techniques, the Marketing Executive will support the drive to attract visitors, delegates, exhibitors, sponsors, and press. The Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s).

dmg events is committed to playing a key role in bringing together the major stakeholders to meet critical decarbonisation goals. This is a crucial time for the energy industry as it rapidly adapts and evolves to meet net-zero ambitions across the globe as part of the energy transition. Based in London, you will be responsible for assisting with executing the marketing strategy for events within the LNG and Africa Portfolio.

Dmg international